Routes & Maps vs Upper
Upper is a delivery route planner priced per user, with plans that cap stops per route and driver profiles. Routes & Maps charges a monthly plan with a stop allowance and has no limit on drivers or users. This page sets out where each fits, what each costs, and what to check before you choose.
The short answer
If you want routing that takes traffic into account, navigation inside the driver app (as an add-on), and you have a small, steady team, Upper is a good fit. If your team is growing or seasonal and you want one price for everyone, or you plan recurring service visits, Routes & Maps is simpler to budget.
Pick Upper if…
- You want routing that takes traffic into account.
- You want turn-by-turn navigation inside the driver app (an add-on).
- You have a small, steady team and want per-user pricing.
- You want SMS updates for customers (listed as an add-on).
Pick Routes & Maps if…
- You want unlimited drivers and users on every plan.
- You run long routes and don't want a cap on stops per route.
- You schedule recurring service visits on cycles like monthly or "2nd Tuesday".
- You want proof of delivery on every plan, not from a higher tier.
At a glance
Features as listed on each product's own website. Where a feature depends on the plan, the plan it starts on is shown.
| Feature | Upper | Routes & Maps |
|---|---|---|
| Pricing model | Per user, per month | Monthly plan with a stop allowance; unlimited drivers and users |
| Starting price | $40 per user/mo billed annually, $50 monthly | $150/mo billed annually, $187 monthly |
| Annual discount | 20% | 20% |
| Driver profiles | 10 / 15 / 30 by plan | Unlimited on every plan |
| Stops per route | Capped: 250 / 500 / 1,500 by plan | No per-route cap |
| Free trial | 7 days | 7 days |
| Traffic used when planning | Yes: "historical traffic data" (pricing page); "real-time traffic" (how-it-works page) | No |
| Navigation in the driver app | Add-on | iOS and Android; navigation opens in Google Maps or Waze |
| Proof of delivery | Professional plan and up | Photo, signature and notes on every plan |
| Customer notifications | Professional plan and up; SMS listed as an add-on | Email, Growth plan and up; no SMS |
| Recurring visit schedules | Professional plan: routes that repeat daily, weekly or monthly | Any cycle (weekly, monthly, "2nd Tuesday"), no limit on how far ahead; you choose the day |
| API | Enterprise plan | No |
What it costs
Upper charges per user, and its pricing page does not say whether each driver needs a paid user, so we show its price per user on the plan whose driver-profile limit fits each team. Routes & Maps is shown for the whole team. Stops a month assume 22 working days.
| Business size | Upper | Routes & Maps |
|---|---|---|
| 3 driversAbout 20 stops each a day (1,320/mo) | $40 per user/moStarter (up to 10 driver profiles), billed annually | $150/moStarter, 1,500 stops included, billed annually |
| 12 driversAbout 20 stops each a day (5,280/mo) | $48 per user/moProfessional (up to 15 driver profiles), billed annually | $372.40/moGrowth, 3,100 stops included, plus 2,180 additional stops ($174.40), billed annually |
| 25 driversAbout 30 stops each a day (16,500/mo) | $71 per user/moOptimize (up to 30 driver profiles), billed annually | $1,093/moScale, 10,000 stops included, plus 6,500 additional stops ($455), billed annually |
Excludes taxes and add-ons such as in-app navigation. Upper prices are from its pricing page; Routes & Maps prices are our current plans, with unlimited drivers and users.
Small team? We price by stops, not drivers. If our standard plans are more than you need, talk to sales about a Custom plan sized to your monthly stops.
What Upper does better
Traffic in its routing
Upper says its routes take traffic into account: its pricing page describes "historical traffic data" and its how-it-works page mentions "real-time traffic". Routes & Maps does not use traffic when it plans routes.
Navigation inside the app
Upper offers turn-by-turn directions inside its driver app as an add-on. The Routes & Maps app hands each stop to Google Maps or Waze.
SMS for customers
Upper lists customer notifications on its Professional plan and SMS updates as an add-on priced per text. Routes & Maps sends email only.
Published prices for every tier
Upper lists monthly and yearly prices for each plan, with the stop, driver and address-book limits of each one.
What Routes & Maps does better
Price that does not grow with your team
Plans include a monthly stop allowance instead of a per-driver fee, and every plan has unlimited drivers and users. Adding a seasonal driver, a part-time technician or another dispatcher does not change the bill.
No cap on stops per route
Upper caps stops per route by plan (250 on Starter). Routes & Maps plans count stops per month, not per route, so a long route is not a reason to change plan.
Recurring visits on any cycle
The address book schedules repeat visits weekly, every few weeks, monthly, or on patterns like "2nd Tuesday", with no limit on how far ahead. A calendar shows what is coming up, and each customer's last visit is tracked so you can see who is due. You still choose the day; Routes & Maps does not pick it for you.
Planning modes for harder days
Some routes are more than a list of drops. Routes & Maps can plan deliver-and-reload days, where drivers go back to the depot or a refill station to reload mid-route (on request); pick-up-and-dump days, where drivers collect and empty at a dump site (on request); pick up at one address and drop off at another (on request); and stops spread over several days in one plan (the Starter and Growth plans, or on request).
Frequently asked questions
Is Routes & Maps cheaper than Upper?
It depends on how many people need a login. Upper charges per user; Routes & Maps charges by stops a month with unlimited drivers and users. The more people you have, the more the per-user price adds up. Small team? We price by stops, not drivers. If our standard plans are more than you need, talk to sales about a Custom plan sized to your monthly stops.
Does Routes & Maps use live traffic?
No. Routes & Maps does not use traffic when it plans routes. Upper says its routing takes traffic into account.
Does either have in-app navigation?
Upper offers in-app turn-by-turn navigation as an add-on. Routes & Maps opens Google Maps or Waze for directions.
Can I move my data from Upper?
Export your stops or address book to a spreadsheet and import it into Routes & Maps as CSV or Excel (.xlsx). Routes & Maps remembers your column layout for the next import.
Which is better for field service?
Routes & Maps, if your work repeats: it schedules recurring visits on any cycle with no limit on how far ahead and tracks each customer's last visit. Upper is built mainly around delivery routes.
See how your own routes plan
Import your stops and plan an optimized route with your real addresses.
Competitor details checked October 2026 on each company's own website. Verify on their website before buying.
Product names are trademarks of their respective owners.